BIG DAY
Every year, we prepare a new event format for our clients and partners.
BIG DAY LUMEN 2026: 7 cities, over 1,500 guests, and one long journey we've walked together
Sometimes a month can contain so many events, emotions, and meetings that it feels like a whole year has passed.
That's exactly what April was like for the BIG DAY LUMEN team.
BIG DAY LUMEN united seven cities: Moscow, Rostov-on-Don, Astana, Samara, Yekaterinburg, Novosibirsk, and Khabarovsk. Over the course of this month, our events were attended by over 1,500 guests—partners, colleagues, friends of the brand, and people who develop the flooring market with us every day.
But trying to describe BIG DAY with numbers alone would be too dry.
Because the most important thing about this project is the atmosphere, the people, and the feeling of real, lively movement.
BIG DAY as a meeting space
Each event included several parts.
The official program included performances by the B.I.G team, presentations of new products, discussions of market trends, service solutions, and partnership development. We discussed how the market is changing, what demands businesses face today, and what tools help move forward.
A separate part of BIG DAY was the exhibition display, where guests could get acquainted with new collections, see materials in person, evaluate textures and decors, and discuss details directly with the team.
But what made BIG DAY truly special was atmosphere.
After the business part, the space filled with music, conversation, laughter, and the feeling that everyone present had known each other for a long time. The banquet, evening program, lively communication, and hundreds of sincere emotions transformed each meeting into something more than just a business event.
A month in constant motion
The BIG DAY LUMEN team spent the entire month of April in constant motion.
Flights, site preparation, exhibit setup, Guest coordination, performances, evening programs—behind a beautiful picture, there's always the enormous work of people who invest not only their energy, but also a part of themselves, into the project.
That's why BIG DAY LUMEN turned out so vibrant.
Because it was created by people, for people.
Moscow. The City That Set the Rhythm
The tour kicked off in Moscow and immediately attracted over 500 guests.
From the very first minutes, it was clear: what lay ahead was not just a series of events, but a grand journey filled with emotions, communication, and genuine interest from our partners.
Moscow set the high pace of the entire tour—its scale, energy, rich program, and a huge number of people united by a common professional environment.
After the capital, the BIG DAY route continued through Rostov-on-Don, Astana, Samara, Yekaterinburg, and Novosibirsk.
Each city revealed itself in its own unique way.
Rostov-on-Don was memorable for its particularly open and warm atmosphere.
Astana — attention to detail and a genuine interest in new products and solutions.
Samara — ease of communication and a sense of a large professional community.
Yekaterinburg — with strong energy and lively professional dialogue.
Novosibirsk — with people who truly love their work and want to develop the market together.
The final stop of BIG DAY LUMEN was Khabarovsk - a finale you'll want to keep in your memory.
And it was here that one felt especially keenly how big this event turned out to be. The journey.
Behind us are thousands of kilometers, seven cities, dozens of hours of preparation, hundreds of conversations, and a huge number of people who have become part of this story.
What remains after BIG DAY
After such projects, more than just photos and video reports remain.
People remain who have been charged with light for the entire upcoming year.
Faces, conversations, acquaintances, ideas, and the warmest memories that unexpectedly emerge after time.
For the B.I.G team, it became an important reminder that modern partnerships are built around more than just product. It is always based on trust, openness, support, and a human touch.
We thank everyone who spent this month with us.
Thank you for your time, interest, warm welcome, genuine emotions, and the atmosphere we created together in each city.
BIG DAY LUMEN 2026 has concluded. But its light will remain with us for a very long time ✨
To relive the holiday spirit and remember the most memorable moments, check out the photo albums in our VKontakte group.
2019 г.
Bright, incredible, a little crazy holiday BIG DAY 2019 died out on April 3 in Moscow. The welcoming LOFT2 space was the perfect place to present the new products of the Beaulieu International Group range in a unique digital format - 200 new colors of linoleum, laminate, carpet and LVT were presented to more than 1000 guests.
2018г.
Within the framework of BIG DAYs 2018, customers of each city saw and ordered new products of PVC linoleum, laminate, carpet, artificial grass and LVT, participated in interesting master classes and drawings, and will communicate with business colleagues and representatives of B. I. G. in Russia and the CIS.
On April 4, a series of BIG DAYs – an annual tour of cities in Russia and CIS countries of the B. I. G. group for the presentation of new products of the range-started. The art Gallery of Zurab Tsereteli, a landmark place for connoisseurs of beauty, became the venue for the celebration. The creative atmosphere of the art club became an excellent basis for a new format of presentation of news and products of the company, in which the new floor coverings themselves were presented as art objects.
On April 10, BIG DAY opened its doors to more than 200 guests in Kazan – the bright, exciting Kazan arena became an excellent platform for displaying new floor coverings by Beaulieu International Group.
On April 13, BIG DAY came to Yekaterinburg – the site of the KOSMOS restaurant complex, familiar to our partners and clients, reopened its doors for new products of linoleum, laminate, LVT, carpet and artificial grass of the B. I. G. group.
April 16 and 18: bright, fast, modern Astana and warm, cozy Alma-ATA opened their hearts to new products from Beaulieu International Group.
On April 24, harsh Siberia welcomed the new B. I. G. products with a warm and cozy atmosphere.
On April 27, the presentation of new B. I. G. products was held in one of the most remote cities - beautiful, developing and dynamic Vladivostok.
On may 17, the NATIONAL hall in Minsk was filled with an atmosphere of business communication, rich presentations of new products, as well as high technologies.
On may 25, BIG DAY, having rolled through Russia and the CIS countries, solemnly finished in Sunny Simferopol!
